Head of Content - Crash Media Group - London EC1M

Digital Marketing

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Head of Content – CMG Motorsports and Motorcycles

Crash Media Group is an online sports publisher and digital media agency which has doubled in size in the last year

Our portfolio of websites in Formula 1, motorsport, golf, and motorcycling are enjoying record growth, and our client list now consists of over 100 world-renowned brands, including Williams F1, BMW, Jaguar Land Rover, Ducati, Harley Davidson, Honda, Nike, TaylorMade, Cobra Puma, and Red Bull Racing.

At CMG we create innovative and engaging digital sports content for our brands and clients, and offer a range of online products and services including digital marketing, building and managing websites, apps, and augmented reality campaigns.

Our employees are writers, creatives, developers, social marketers, and digital specialists and our culture is entrepreneurial, ambitious and very social. We want to continue to grow rapidly, disrupt the digital media and sports market, while keeping CMG an ambitious but fun place to work.

We’re based in Farringdon, a hub for London’s flourishing digital media and technology scene, surrounded by incredible bars, restaurants, sports facilities, and landmarks, which as a company we like to take advantage of as much as possible. There are also plenty of opportunities to attend some of the best events in the sporting calendar at home and abroad.

You can find out more about CMG at www.cmg.london

To help us take our digital content to the next level we’re recruiting for an experienced, ambitious, and creative Head of Content to manage and evolve our motorsport and motorcycle content.

You’ll be responsible for the content produced across our two largest websites, Crash.net, the biggest independent global motorsports site with 2M+ monthly unique users, and Visordown.com, a rapidly growing online motorcycle community with 1M monthly unique users.

The role

  • Create and implement a digital content strategy to increase our brand USPs and set us further apart and ahead of our competition
  • Manage content plan to achieve KPIs, including # articles published, sessions, uniques, page views, video views, and bounce rate, and provide regular reporting to core business stakeholders
  • Maximise use and growth of all promotional channels including social media and email
  • Ensure all content is on-brand and consistent in terms of style, quality and tone of voice
  • Review and enhance SEO to increase organic traffic
  • Work closely with commercial teams to devise innovative content campaigns with brand partners and ensure all sold campaigns are delivered to and above expectations
  • Report directly to, and work closely with the CMO, to build brands, raise awareness, drive traffic and increase revenue growth
  • Development of a measurement & evaluation framework that provides key performance indicators and actionable insights to improve ongoing content development
  • Manage a content team of 6+ people

Required skills/ experience

  • Experience creating and managing content strategies and plans, and achieving KPIs
  • Passion/knowledge in motorsports/motorcycling
  • Extensive experience of SEO for large websites and analytics
  • Experience managing a team
  • Strong illustratable abilities in project management
  • Excellent communicator
  • Very organised

We’re offering a competitive salary, pension, opportunity to attend exclusive industry events, and the chance to take on a key role in a rapidly growing company in digital media.

To apply please send your CV, current salary and salary expectations, and a short cover letter outlining why you would be perfect for this role.

Job Type: Full-time


» Apply Now

Please review all application instructions before applying to Crash Media Group.

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