Director of Digital and Marketing - Asthma UK - London E18

Digital Marketing

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At Asthma UK we have a unique opportunity to make a profound, positive change to the lives of over 5 million people with asthma. Through this role you can play a crucial part in making that change happen.

We strongly believe that we are at the most exciting time in history for technology supported health management, underpinned by deep behavioural insights. We also believe that we – as Asthma UK – have the insights, networks and the passion to harness that opportunity to make a real difference to the lives of people with asthma.

Digital is a key part of our future, enabling us to reach and offer personalised support to more people affected by asthma than ever before. It has given us new ways to generate funds from those affected by asthma, whilst remaining an agile, integrated organisation of c80 people. We are continuously exploring what will work for us, supported by a Board and senior team externally recognised for embracing digital.

We’re seeking an experienced Director of Digital & Marketing to join our senior leadership team and lead us through the next phase of delivering our mission to Stop Asthma Attacks and Cure Asthma. Whilst we are rightly proud of the reach we have achieved, we recognise there is still much to do to deepen audience engagement across multiple channels and achieve a seamless customer experience.

If you have the skills, energy and enthusiasm to help us bring to life a cause that impacts 1 in 5 UK households, we want to hear from you.

How you can help shape the future

Drive the development and delivery of ambitious, innovative strategies and plans increasing reach and engagement amongst people affected by asthma through all channels
Mastermind the integration of all organisation communications, delivering seamless experiences for our varied audiences
Broker new external partnerships with those who share our vision, assessing for impact, innovation and feasibility
Connect with digital health innovators, internally and externally, to drive asthma health technology forward through Asthma Lab
Lead and continually evolve a digital and marketing team to meet the demands of our audiences and maximise the investment of our donors

You will need to be…

A confident leader, able to inspire teams with your thought leadership
Obsessed with insight rich, user-centred design for activation campaigns and digital delivery
Entrepreneurial and agile with strong operational experience in a fast-moving, highly digital environment
Familiar with cross-channel, integrated campaigning and implementing organisation-wide customer journey plans
Comfortable with complex data and developing solid business cases
Highly collaborative and willing to pitch in against organisation requirements
Driven by the potential to guide real change within the organisation, the wider world of health tech, and the lives of people affected by asthma

What we do really matters

There is nothing as terrifying as the feeling of not being able to breathe or watching helplessly as a loved one struggles for breath. Although asthma affects 1 in 5 households in the UK it is, mistakenly, seen to be ‘sorted’. It’s not. In the UK today, every 10 seconds someone has a potentially fatal asthma attack. Every day the lives of three families are devastated by the death of a loved one to an asthma attack. Tragically, the majority of these could be prevented right now. What we do matters.

This is a great place to work

At c80 people, we are a tight team working together successfully to stop asthma attacks and cure asthma. Our recent staff survey has record levels of recommending this as a great place to work.

Close dates 8am on 22 May 2017. First interviews will be held on the 6 June 2017 and second interviews on the 13 June 2017

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