Digital Assistant - Horniman Museum and Gardens - Forest Hill

Digital Marketing

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Job title and reference: Digital Assistant (ref: CIG4.17)

Salary: £22,491 per annum (rising to £22,950 after probation)

Hours of work: Full time (35 hours per week), with some evenings and weekends

The Horniman Museum and Gardens in south east London has been open since Victorian times, when the tea trader and philanthropist, Frederick John Horniman first opened his house and extraordinary collection of objects to the local community. Since then, our collection has grown significantly and includes internationally important collections of anthropology and musical instruments, as well as an acclaimed aquarium and natural history gallery – all surrounded by 16 acres of beautiful Gardens offering breathtaking views across London.

We are looking for a Digital Assistant to have day-to-day responsibility for the Horniman’s website, intranet and social media content. You will generate much of our day to day content in line with our campaign and plans, support and contribute to digital media activities, as well as provide database administration support across the Communications & Income Generation team.

You will be a good digital all-rounder with exceptional knowledge of digital and social media platforms, an interest in digital developments and creating content. You will have experience of working with content management systems and using a variety of social media platforms in a business context.

To apply, visit our website:

The closing date for completed applications is 10am on Monday 15 May 2017. Interviews will be held on Monday 22 and Tuesday 23 May 2017.

The Horniman is committed to equality of opportunity and welcomes applications from all sections of the community.

How to Apply

Click on “Apply Now” at the top or bottom of this page. When you apply you will be asked to upload a covering statement in Microsoft Word format (the document must be in .doc format and the maximum file size is 2 MB). Please also ensure that you have uploaded your CV as a separate document which you can do when you create an account or login.

In your covering statement please provide an overview of no more than 2 pages describing your experience relevant to the role as outlined in the Job Description and Person Specification.


Job title Digital Assistant

Section Communications and Income Generation

Reports to Digital Manager

Responsible for No responsibility for staff. Some supervision of volunteers.

Hours of work 35 hour week (including weekends and evenings when required)

Main purpose of the job

Take day-to-day responsibility for the Horniman’s website and social media content, contribute to marketing and communications campaigns alongside colleagues, support digital media activities within the Horniman and provide administrative support for our customer data capture and performance reporting.

Section description

The Digital team is responsible for managing audience-facing digital activities across the Horniman, ensuring that we continue to grow visitor numbers on site and online and attract new audiences. The team coordinates campaigns for the Horniman’s public programme including exhibitions, events and activities. They also contribute to the growing awareness of the Horniman's important collections.

The team manages the website, Facebook, Twitter, Instagram and a wide range of other social media platforms, as well as on-site digital screens. The team works closely with other departments to encourage use of digital technology and communications throughout the Horniman.

Main responsibilities

Social media support (35%)

  • Provide day-to-day support for the Horniman’s social media channels (e.g. tweet for us, update Facebook, Instagram etc) in consultation with the Digital Manager
  • Proactively source, produce and co-ordinate social media and digital content from across the Horniman, including video and audio production, identifying high impact content and maintaining tone of voice
  • Advise on new social media channels, and implement appropriate tactics and plans
Digital content production and management (30%)
  • Ensure the Horniman Museum and Gardens website is kept up-to-date, with appropriate content to promote activities, provide collections access and engage our audiences
  • Ensure Hornet, the Horniman’s intranet is kept up to date with regular news, images and updates, working with staff to communicate news internally
  • Source, produce and co-ordinate digital content from across the Horniman, both written and visual
  • Ensure adherence to content style guides, standards and branding guidelines
  • Maintain overall site information architecture, ensuring the structure is clear and consistent for our audiences
  • Advise and contribute to on-going digital and web developments within the Horniman
Marketing and engagement (15%)
  • Deliver social media / digital campaigns to promote the Horniman Museum and Gardens, its exhibitions, events and activities to a range of audiences in collaboration with colleagues
  • Deliver social media / digital campaigns to promote engagement with the Horniman’s collections and increase usage of our online collections for a range of audiences in collaboration with colleagues
  • Oversee the content updating for on-site digital screens
  • Supply images to internal and external stakeholders as required
Database analytics and administration (15%)
  • Monitor website and social usage, and regularly report on site performance against key performance indicators
  • Monitor the Horniman’s Google Adwords account, and optimise our usage to improve our reach and click throughs
  • Contribute to measuring Horniman analytics against sector benchmarks
  • Monitor and coordinate customer data across multiple channels(box office, mailing lists, social, surveys) to help identify opportunities and stories, ensuring that data standards are adhered to and targeted campaigns are developed
  • Assist the Digital Manager and other colleagues in analysing and interpreting data to identify trends and opportunities
  • Coordinate the production of regular performance monitoring reports
Training and Development (5%)
  • Provide training and support to Horniman staff and volunteers in the production of content, and the use of the CMS
  • Maintain up-to-date knowledge and overview of relevant developments in the field, attend training seminars, cultural sector events
General responsibilities
  • Act in a professional manner and uphold the Horniman’s Code of Conduct
  • Follow and promote safe systems of work and observe health and safety regulations
  • Any other duties that may be required
Job activities may vary and evolve over time to meet business needs.


Knowledge and experience

  • Experience of developing web content and working with content management systems (E)
  • Experience of using a variety of social media platforms in a business context(E)
  • Experience of developing rich content, both written and visual (E)
  • Experience of using databases to manage customer information (E)
Skills and abilities
  • Digital skills – image and audiovisual editing (eg. Adobe Photoshop), writing, optimising existing text for online audiences (E)
  • Knowledge of other creative Adobe packages: InDesign, Premier, After Effects, Audition (D)
  • Exceptional ICT skills (E)
  • Creative writing skills which will intrigue and engage visitors to the website and users of social media (E)
  • Appreciation of the needs of different audiences, able to tailor content for specific types of media (E)
  • Good interpersonal and communication skills and the ability to forge effective working relationships (E)
  • Educated to university / college degree level or equivalent is desirable (D)
Personal attributes
  • An empathy with the Horniman mission and an interest in its exhibitions, activities and events (E)
  • Commitment to equality and diversity (E)
  • Willingness to work flexibly to achieve corporate objectives (E)
  • Commitment to own learning and professional development (E)
  • A basic DBS disclosure is required for this post
  • There will be a requirement to work some weekends and evenings
April 2017