Corporate Communications Officer (Change Programme) - West Mercia Police - Stratford

Digital Marketing

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Fixed Term Contract (Until 31st March 2019)

Full Time

The closing date for this post is 12 noon on Friday 12th May 2017

Interviews will be held W/C 22nd May 2017

A strategic alliance has been formed between Warwickshire Police and West Mercia Police in order to enable both forces to meet the challenge of reducing policing budgets. By working more closely together the forces will benefit from greater operational and organisational resilience, making us the fourth largest geographic police area in England and Wales.

The main purpose of the role is to develop and deliver communications activity for Warwickshire Police and West Mercia Police to inform, influence and engage its communities, stakeholders, partners and workforce.

This is achieved through the delivery of targeted communications using channels that are appropriate to our audiences and the provision of specialist communications advice and support through.

These communications should be outcome focused and build the public’s trust and confidence in Warwickshire Police and West Mercia Police.

Main Responsibilities:

Develop and deliver tactical communication strategies, initiatives and plans (internal and external) in line with change programme and project priorities using a wide range of communication channels. Lead on specific areas of communications as identified by the Corporate Communications Team Leader (Change Programme).

Provide strategic advice and guidance to senior officers / managers in relation to major and critical organisational and change matters and corporate reputation risks.

Develop and deliver advice and training to enhance the communication capability and capacity of the workforce.

Develop and implement appropriate change programme strategies and guidance. Ensure Warwickshire Police and West Mercia Police comply with relevant legal requirements and national best practice.

Make best use of appropriate technology, good communication practice and devise innovative, effective communication solutions to deliver targeted communications to meet operational priorities. Deliver key messages and communications using internal communication channels, digital and social media, media communication channels and marketing opportunities. Support the development of the forces’ digital and social media presence.

Manage service suppliers as required e.g. photographic services, creative concept and total marketing solution suppliers.

Seek out new communication approaches to increase public confidence and satisfaction in police services utilising a range of channels.

Establish and maintain professional and positive working relationships with key stakeholders, including media organisations, partners and community-based organisations to extend the reach of police communications. Negotiate and consult with both internal and external stakeholders to protect and manage risks to the reputation of the forces. In particular, manage and enhance the reputation of the forces through local, national and international, specialist, social and digital media.

Provide effective and efficient written communications and information which positively and proactively promote the forces, build public confidence and enhance community safety and reassurance through communication channels and products to reach internal and external audiences.

Undertake other duties commensurate with the nature, level of responsibility and grading of this post and deputise for the Corporate Communications Team Leader (Change Programme) as required.


Level 3 (or equivalent) qualification

Extensive knowledge of media law, ethics and codes of conduct and an understanding of the production, distribution and consumption of all forms of media, including new and multi media.

Extensive knowledge of marketing theory, internal communications, marketing campaigns, digital and new media marketing and multi media systems and tools (e.g. internet, intranet systems and social media channels).

Experience of delivering communications, including crisis and reputation communications management and communications strategy development and delivery within a large and complex organisation.

Experience of communications campaign development, reputation management, digital communications delivery (including social media) and internal communications.

Experience of commissioning and managing service providers e.g. monitoring agencies, news management system suppliers, photographic services, graphic design, print buying and digital advertising.

Experience of providing training to enhance the communication capability and capacity of the organisation’s workforce.

Experience of leading communication projects and initiatives from concept to implementation and evaluation.

Experience of advising and influencing senior internal and external stakeholders.

Experience of delivering corporate change communications.

Experience of using local, regional and national media coverage and other publications to deliver organisational aims and objectives.

Experience of delivering tactical communication plans to effectively manage complex, high profile, fast moving and politically sensitive incidents or operations.

Experience of working in an emergency service or similar fast-paced communications environment.

A degree in a specialist relevant subject such as communications, journalism or media or a relevant professional qualification, e.g. NCTJ.

Experience of developing and maintaining relationships with key communication stakeholders across the organisation, governance bodies, local government and key media.

Experience of project management.

High level of strategic thinking and analysis.

Exemplary verbal and written communication skills.

High level of influencing and interpersonal skills.

Ability to identify and deal with sensitive issues.

Ability to work to a deadline and under pressure.

High level of creatively / innovative thinking.

Ability to multi task and prioritise work, high level of planning and organisational skills.

Versatility and adaptability in communications style and approach.

Good problem-solving skills.

Special Conditions:

This post has been designated as ‘Politically Sensitive’ under the Local Government and Housing Act 1989 (as amended).

Travel throughout the Warwickshire and West Mercia area, with peripatetic working as required.

Requirement to work unsociable hours including weekends.

We want our organisation to be as diverse as the community it serves. We welcome applicants from all sections of the community.

You will be required as part of Warwickshire Police and West Mercia Police recruitment process to successfully complete vetting and credit checks.

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